Casino advertising has experienced significant transformations over the years, adjusting to tech advancements and evolving consumer choices. In the former time, classic promotional methods such as paper media and broadcasting dominated the scene. Nonetheless, with the growth of online platforms, casinos are now leveraging interactive media, email advertising, and focused online ads to connect with potential customers more efficiently.
One significant figure in this transformation is Jim Murren, the previous CEO of MGM Resorts International,