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Casino loyalty initiatives have progressed considerably over the years, transforming the method gamers participate with gambling venues. Initially developed to incentivize regular visitors, these initiatives now utilize cutting-edge technology to enhance consumer satisfaction and loyalty. In accordance to a 2023 study by the American Gaming Association, nearly 70% of casino income comes from membership scheme members, highlighting their value in the field.
One remarkable figure in this transformation is Jim Murren, the former CEO of MGM Resorts International,






















